Promoting your offsets

CO₂ Responsible Promotional Kit

Taking Root has developed the CO₂ Responsible promotional kit – a set of personalized marketing tools to help small businesses that choose to take responsibility for their carbon footprints connect with carbon-conscious customers.

Included in the promotional kit is a personalized, interactive CO₂ Responsible microsite, promotional materials including stickers and shelf talkers, and the use of the CO₂ Responsible emblem in promotional and communications materials.

The CO₂ Responsible emblem (right) represents a business’ dedication to both reducing its carbon footprint and to offsetting its emissions. This not only benefits the business, but also the global environment and the lives of people in Nicaragua.

Each business’ emblem includes the URL to its personalized CO₂ Responsible micro site. There visitors can find out more about each product or service that has been offset, see how the business reduces its environmental footprint and learn about the tropical reforestation initiative that the offsetting supports.

Visit the CO₂ Responsible site at www.co2r.com

How to take part

Taking Root invites you to be a part of a movement towards more CO₂ Responsible businesses. Take advantage of this powerful educational and promotional kit and demonstrate to your clients that you are making your business more environmentally and socially responsible.

Download the Promo Kit outline (PDF) or contact us for more details.

Promo kit pricing

There is a one-time start-up fee of $300 for the CO₂ Responsible microsite as well as the cost of printed materials, which varies depending on each businesses needs.

CO₂ Responsible emblem

CO₂ Responsible signage


CO₂ Responsible microsite